When people in Japan buy masks, then typically shop at drug stores, purchasing disposable ones. But increasingly, clothing retailers have been offering washable ones and now there’s even a mask specialty store that sells just masks. That’s it!
This week, Mask.com opened in Tokyo, selling over 200 different types of masks for prices ranging from 500 yen (under $US5 ($7)) to even an eye-watering 100,000 yen (under $US940 ($1,292)). Mask.com also launched an online store as well.
Specialty shops aren’t that unusual in Japan — there are stores that sell only socks, for example — but a mask-specialty shop seems overdue. This isn’t the first of its kind (for example, one mask brand launched a pop-up shop in February 2019 in Tokyo); however, it does certainly feel a sign of the times in which we live.